Bob Wilson manages the marketing for Personal Injury Bristol, a website specialising in no win no fee claims for people in Bristol, Avon, and Somerset in the UK. On the BNBWG blog we are starting up a new series whereby we interview people in the legal industry, in particular the personal injury niche. If you work in personal injury, or the no win no fee market, then we would love to get your views on the current market. To get that arranged email us.
Hey Bob we really appreciate you taking the time out, so thanks for getting in touch with us. First up can you tell us what your roles and responsibilities are at Personal Injury Bristol?
Sure, and thanks to you two for accepting my interview request! It’s all part of the marketing drive to be honest. As a business we are trying to increase our reach in the Bristol area, and in particular our services as no win no fee solicitors.
Online marketing is a huge part of what we do, and accounts for nearly 50% of our business once you take customer referrals out of the mix. As no win no fee solicitors in Bristol we know that injuries and accidents aren’t a common occurrence so people tend to use your services once and once only – that’s why it’s so important that new clients can find our pages on the web, such as the No Win No Fee Solicitors Bristol one on www.personalinjurybristol.co.uk/no-win-no-fee (I hope you can include my link?).
How has the recent UK government legislation on no win no fee agreements affected your business in Bristol? Have you had to adapt at all?
I assume you guys mean the Justice Reforms to how no win no fee agreements can be handled and marketed? Actually we have had to make some changes. There are now very strict rules in place when it comes to generating business, in particular from third party referrals. That’s why I am putting so much emphasis at the moment on building up our own brand and increasing the success rates on our in-bound marketing efforts.
No win no fee solicitors in the UK undoubtedly have been affected by the new laws, but the strong survive and that’s what I believe we are at Personal Injury Bristol. The results speak for themselves and it’s something I will continue to push forward in 2015.
It’s a tough market in the UK, so only the best no win no fee solicitors, with the best customer service, and an ethical approach to how they do business will end up surviving. I’ve already seen some accident claims companies go to the wall this year and am sure that will only continue as a trend.
OK, so what is a typical day for you like working for Personal Injury Bristol?
I don’t just work for the Bristol team, but actually provide legal marketing services to many different lawyers and solicitors around the UK. A typical day will involve responding to customer requests, coming up with content marketing strategies, adding new content to the existing websites, and generally pushing all our online marketing channels to get the maximum results.
Social media is becoming more important to the Bristol no win no fee team as we are finding that some people like to ask a few informal questions of a solicitors before properly engaging with them. I think this probably stems from people thinking that solicitors and lawyers are an unapproachable bunch, which with the Bristol guys couldn’t be further from the truth.
Make sense! So what are your plan for the Bristol website over the coming months and year?
Well, for me 2015 is all about the content. I’ve identified a group of new accident claim types that are probably going to become more common in the future due to industry changes. For example, an aging population is probably going to see a rise in care home claims – make sense doesn’t it?
With care homes costing so much already, it makes sense that claimants would probably be seeking the services of a no win no fee solicitor. There’s an aging population in Bristol so that’s just one new niche we are going to enter via the new content on the website. There have been a lot of press cases recently highlighting the types – for example here on the Daily Mail.
Not just that though, there are literally hundreds of different searches in the UK relating to accident claims that no win no fee solicitors of Bristol can take advantage of – it’s just a case of making sure that the website is engineered to do so.
What advice to you have for other legal firms or no win no fee solicitors who want to get ahead online and get more business generated via the Internet?
Great question! In my view, it’s about trust. You need to make your website look legitimate and trustworthy, because without that the telephone simply won’t ring. I see so many personal injury websites that are so obviously built just for lead generation purposes and you just think to yourself would someone honestly call them if it looks so bad?
I don’t think so, so it’s all about presenting a professional looking website which properly targets your local market. In Bristol we know what people are searching for online with regards to personal injury and accident claims advice so it’s actually very easy to make sure that we develop our website to satisfy those searches, and then convert them into a call once they hit the webpage.
Hopefully that comes across when you look at our website and in particular the no win no fee solicitors of Bristol page that I referenced earlier in the interview.
Thanks very much Bob. We have really enjoyed interviewing you. Is there anything else you would like to tell our readers before signing off?
Thanks guys, only to check out our YouTube Channel, our Facebook page and other assets all of which are accessible from the Personal Injury Bristol website which I showed you earlier or which you can access via www.personalinjurybristol.co.uk (Injury Claims Bristol).
If you would like to be interviewed on the blog please contact us for more information and what the criteria is for successful interview opportunities.